Cristina Muntean, the founder of the Prague-based strategic communications and training agency Media Education CEE, was elected the new chairwoman of the Marketing Committee of the American Chamber of Commerce in Prague (AmCham). As of January 1, 2015, she will run the AmCham Marketing Committee for a two-year term.
“Cristina deserves to chair the committee,” says Weston Stacey, executive director with the American Chamber of Commerce in Prague. “She has been a central figure in our marketing activities for several years, and we are looking forward to her taking a greater leadership role in the organization.”
Muntean (33) is a former business journalist turned strategic communications advisor, media trainer and coach. In 2010 she founded the agency Media Education CEE, which provides advisory, training and services to TOP100 companies in the Czech Republic and across Central and Eastern Europe. The agency focuses on strategic communications, media relations, leadership and personal development.
Of Romanian origin, Muntean immigrated to the Czech Republic in 2004. Between 2005 and 2010 she worked as a reporter, then chief reporter and deputy editor in chief of Czech Business Weekly (CBW), a Prague-based English-language economic magazine. Muntean started her practice following the magazine’s abrupt closure in April 2010.
“It’s a true honor to be a part of the vibrant AmCham business community. AmCham brings together some of the most inspiring business and leadership minds on the Czech market nowadays. I will do my best to put my energy to the service of our members and to bring my ideas into being through commitment, shared responsibility and joyful work,” Muntean said.
The American Chamber of Commerce in the Czech Republic had around 400 members at the beginning of 2015. Approximately two-fifths are small and medium-sized companies.
“I am really happy to share my experience with the AmCham SME members. I think I can understand their business struggles because I am one of them,” Muntean said.
Value through training, targeted know-how sharing and mutual support
Muntean is taking over the Marketing Committee from Emil Jimenez, founder and director of PR agency Passion Communications, who ran the Committee also for two years.
The Marketing Committee gathers all the strategic communications and marketing representatives of the AmCham member companies. The Committee meets regularly, usually the morning of the last Thursday of each month. For an hour the Committee handles its administrative agenda then facilitates a workshop focused on burning marketing and strategic communications issues.
“Based on the positive feedback of our members we intend to retain the format of short, practical marketing workshops following the administrative meetings of the Marketing Committee. We also intend to enhance our impact by working closer with other committees, by communicating more and by making our voices heard at the Leadership events that AmCham is regularly organizing. Strategic communications is more and more a key tool for strategic leadership. I believe very strongly that professional communicators have their place at the top decision-making tables of any company that wants to thrive and be a magnet for its customers and employees,” Muntean said.
Besides the Marketing Committee, AmCham also operates six other professional working groups: the HR, Finance, Real Estate, CSR, Legal and IT Committees. AmCham’s events are vastly free of charge for its members. The Chamber organizes a variety of events, from panel discussions to complex training sessions and to business development and networking. It is also organizing the traditional Thanksgiving Ball, where it raises funds for its charity project One World, Many Voices.
AmCham is involved in several civic initiatives such as the Czech Innovation Award. Once a year it publishes the Best Office journal, a summary of best practices in the field of strategic people and business management. The publication is distributed in cooperation with different business and public organizations free of charge to small businesses and public institutions across the Czech Republic.